PROCESS: How To Create a Facebook Page for Your Business or Organization

✓    Determine Who Will Manage the Page and For How Long Each Day – Successful social media marketing takes commitment and time.
✓    Create Your Facebook Page – Add Graphic, Info, Photos, Interests etc.  Invite Admins – Give your page character and provide people with enough info to get to know you and why they should support you.
✓    Add Friends – Suggest Friends to Fan You or “Like” You – Start with people you know, then expand to sending friend requests to other people with similar interests.
✓    Join Groups of Relevant Interest – Join the conversation, see what your community is interested in and concerned about.
✓    Create Groups – Rally together people with similar interests who might benefit from your business or org., or find it interesting.
✓    Create Events – Allow people the opportunity to get involved face to face, build your physical community.
✓    Add Apps to your Page – Add neat features to help weave your social media profiles together.
✓    Create Facebook Ads – Target specific audiences to help bring exposure to your brand.  Costs money.
✓    Monitor Results with Insights Dashboard – See what demographics you are attracting.

RESOURCES:

10 Rules For Advertising On Facebook
http://www.businessinsider.com/10-rules-for-advertising-on-facebook-2009-7

Facebook on Facebook Ads
http://www.facebook.com/advertising/

Facebook Marketing Solutions
http://www.facebook.com/marketing

Facebook Ads Help Center
http://www.facebook.com/help/?page=409

Difference Between Pages and Groups
http://www.searchenginejournal.com/facebook-group-vs-facebook-fan-page-whats-better/7761/

Mashable: Facebook
http://mashable.com/social-media/facebook/

Calculating CPM vs. CPC
http://nerdyaffiliate.com/affiliate-marketing/calculating-cpm-vs-cpc-great-for-facebook-cpm-ads

Getting Started on Facebook For Non-Profits
http://www.schipul.com/en/helpfiles/v/91

FAQ Facebook on Facebook Pages: Creating, administering, and editing your Page
http://www.facebook.com/help/?page=904

5 Lessons Celebrities Can Teach Us About Facebook Pages via Mashable
http://mashable.com/2009/05/15/celebrity-facebook-pages/

10 Good Nonprofit Facebook Apps
http://www.squidoo.com/top10facebookcharityapps

30+ Apps for Doing Business on Facebook
http://mashable.com/2009/01/22/business-facebook-apps/

Facebook for Small Businesses
http://ezinearticles.com/?Facebook-For-Small-Businesses&id=4435976